Sales, Service, Rentals
Our bike shops are happy to help you with whatever you need to keep riding, whether it's shopping for a custom Project One from Trek or a tune-up on your favorite bike. Looking to get out of town and enjoy some of the scenery? A pedal assist e-bike rented at our Lake Geneva store may be the answer. Or maybe rent a mountain bike to experience local trails. Our crew will help you navigate a fun time.
Premium Bicycles, Gear, & Apparel
Shop online & pick up in store - easy peasy!
Rent a Bike!
Visit us at 912 Wells St, Lake Geneva. We can help you explore our beautiful area on two wheels. We have an excellent selection of high-quality, well-maintained acoustic and e-bicycles ready for you to rent. We also offer curated adventure bike tours. Your biking wish is our command!