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Sales, Service, Rentals

Our bike shops are happy to help you with whatever you need to keep riding, whether it's shopping for a custom Project One from Trek or a tune-up on your favorite bike. Looking to get out of town and enjoy some of the scenery? A pedal assist e-bike rented at our Lake Geneva store may be the answer. Or maybe rent a mountain bike to experience local trails. Our crew will help you navigate a fun time.

Premium Bicycles, Gear, & Apparel

Shop online & pick up in store - easy peasy!




In Stock Now

$599.99 - $739.99
$719.99 - $739.99
$7,799.99 - $9,549.99
$899.99 - $1,049.99
$999.99 - $1,049.99
$599.99 - $699.99
$679.99 - $699.99
$299.99 - $359.99

Rent a Bike!

Visit us at 912 Wells St, Lake Geneva. We can help you explore our beautiful area on two wheels. We have an excellent selection of high-quality, well-maintained acoustic and e-bicycles ready for you to rent. We also offer curated adventure bike tours. Your biking wish is our command!

Visit us at Pedal & Cup for trail riding bikes. 1722 WI - 120, Lake Geneva. (three miles north of Lake Geneva City limits.

Ride Bikes, drink coffee

We closed the coffee shop and are now focusing on our bike sales, service, repair, and rentals. We still love coffee, but we are not serving it up.