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Sales, Service, Rentals

Our bike shops are happy to help you with whatever you need to keep riding, whether it's shopping for a custom Project One from Trek or a tune-up on your favorite bike. Looking to get out of town and enjoy some of the scenery? A pedal assist e-bike rented at our Lake Geneva store may be the answer. Or maybe rent a mountain bike to experience local trails. Our crew will help you navigate a fun time.

Premium Bicycles, Gear, & Apparel

Shop online & pick up in store - easy peasy!




In Stock Now

$10,299.99 - $10,499.99
$1,999.99 - $2,249.99
$1,699.99 - $1,799.99
$1,749.99 - $1,899.99
$749.99 - $849.99
$3,824.99 - $5,299.99
$5,099.99 - $5,299.99
$699.99 - $749.99
$779.99 - $799.99

Rent a Bike!

Visit us at 912 Wells St, Lake Geneva. We can help you explore our beautiful area on two wheels. We have an excellent selection of high-quality, well-maintained acoustic and e-bicycles ready for you to rent. We also offer curated adventure bike tours. Your biking wish is our command!

Drink Coffee, Ride Bikes

Locally roasted coffee, delicious pastries, crafted signature drinks, cold brew roasted and brewed in house, light meals! Avant is committed to quality at every step of the process.